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brand creation, art identity confusion

I’m starting the 2nd semester of my junior year at PAFA. I’m excited. Especially because I have less classes this time around, which means I will have entire days to myself in my studio to get lost in my head and art projects. This semester I have also promised myself to put more time into entering art shows, contests and applying for grants/scholarships. Some of them, the lil’ contests, might require voting, so when they come up, I’ll definitely post them and hope some of you give me a nudge towards school-cash-money.

Something else I hope to accomplish this spring is to re-brand my illustration based work. That means new name, shiny logo, seperate website, all polished into something I want to be a business. It’s my goal to get this up and running by the time I graduate in 2019. Sounds totally doable to me, which is important. Attainable goals keep my engine running.

The idea to separate my illustrative work from this site, my painting and perhaps even me as an individual person, was a bit hard for me to come to, because it feels like everything I do, painting to design, has a cumulative effect on who I am as an artist. This isn’t not true, but from a professional point of view, I know it’s likely the best decision I can make for myself. This blog will stay the same and remain informal. I will definitely update with everything I’m up to, but I will also have an independent brand identity where I only push my stationery and surface design.

Another bonus to more down time means teaching myself to enjoy reading again, specifically art history books. I’m especially enjoying Symbolist Art in Contextby Michelle Facos. It covers that frenetic part of art history as the 1800s shifted into the early 1900s. It’s been a good book to have on hand as I take an online 20th Century art history class.

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